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Always choose the most appropriate channel

Posted: Tue Feb 18, 2025 3:40 am
by ariful199
As we have said on several occasions, it is essential to be able to communicate with people on the channel that they consider most relevant, or that they simply prefer. Why continue to send emails to a customer who does not read them, and who perhaps interacts with us via Facebook? To understand which is the preferred channel of each user, artificial intelligence comes to the rescue, which will be able to autonomously determine which communication channel to prioritize.

Don't just send product information
Making our online pharmacy communications relevant means being able to transfer real brazil cell phone number list value to each customer, which can often mean sending them content and advice rather than immediately suggesting products. It is very important to be able to work on creating a series of content that helps consumers solve their problems. A sort of column on the pharmacist's advice. Fortunately, ailments do not vary over time, and the investment made to create an article or a video can be capitalized for a long time.




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In the next episode, we’ll cover how to provide your customers with pharmacy-like advice through Live Chat and Customer Service. After discussing website personalization and how it can improve your online business results, let’s take a look at some tips on how you can increase the value of your customers over time, getting them to buy from you consistently and frequently.