Personalization of behavioral messages
Posted: Tue Feb 18, 2025 3:39 am
recognize the visitor of our site and their needs, it is important to be able to personalize the behavioral messages to show them. Let's take a look at some examples: if it is not a registered user, try to convince them to possibly register using a targeted discount on the products that interest them, thus personalizing any generic registration coupon; If, on the other hand, it is a user who is already registered, we try to offer them specific promotions; The more specific these are, the greater the relevance, the greater the interest in the promotion.
Internal research
When
the product catalog is so large, the proper functioning of the search is certainly a thailand cell phone number list fundamental element of the user experience and therefore of the success of our project. Thanks to advanced search systems, it is in fact possible to personalize the search algorithms according to the user, something similar to what we described with recommendations. It is also possible to use the search keywords entered by the user as a segmentation element; in fact, they undoubtedly represent a very specific and explicit declaration of interest and it would be a shame not to take advantage of them to be able to personalize the rest of your navigation.
We end this first part by highlighting what is the most important reflection of this activity, that is, making ourselves perceived by the consumer as specialized in the product/service that interests him . By showing more content and products that concern him, we will be perceived as less generalist than a competition that will try to show everything to everyone, with positive repercussions also on convincing this customer to come back to us as soon as possible, but we will deal with this topic in the next episode:
5 Tips to Increase Customer Lifetime Value
If you would like to know more about these questions
, contact us
to speak to one of our experts without any obligation !
Internal research
When
the product catalog is so large, the proper functioning of the search is certainly a thailand cell phone number list fundamental element of the user experience and therefore of the success of our project. Thanks to advanced search systems, it is in fact possible to personalize the search algorithms according to the user, something similar to what we described with recommendations. It is also possible to use the search keywords entered by the user as a segmentation element; in fact, they undoubtedly represent a very specific and explicit declaration of interest and it would be a shame not to take advantage of them to be able to personalize the rest of your navigation.
We end this first part by highlighting what is the most important reflection of this activity, that is, making ourselves perceived by the consumer as specialized in the product/service that interests him . By showing more content and products that concern him, we will be perceived as less generalist than a competition that will try to show everything to everyone, with positive repercussions also on convincing this customer to come back to us as soon as possible, but we will deal with this topic in the next episode:
5 Tips to Increase Customer Lifetime Value
If you would like to know more about these questions
, contact us
to speak to one of our experts without any obligation !