Marketing Automation in Consumer Packaged Goods: How to Make Your Marketing Campaigns More Effective
Posted: Tue Feb 18, 2025 3:37 am
Digital strategies
In the last article of our blog, we analyzed the fundamental role that Advanced Marketing Automation can play in the strategy of companies operating in the FMCG sector . In this article, we will take a closer look at the importance of being able to collect and aggregate data from our consumers, as well as the benefits that this can bring us in terms of efficiency and optimization of our marketing investments .
Data collection
In a field like consumer goods, there can be different ways to collect data from your ukraine cell phone number list consumers, let's see together some of those that are normally used by companies:
Collect points
Loyalty programs
Sweepstakes
Instant gain
Content Portals
Co-marketing operations
Surveys and market research
It is always important to consider that, in order to obtain information from our consumers, it is essential to be able to offer a sufficiently valid counter-value to convince the consumer to share this information with us. By studying the composition of the questionnaire, we therefore try to collect, without exceeding the number, information not only on personal data but also on tastes, purchasing habits, lifestyles, purchasing frequencies, etc. Although the collection of this data has become digitalized over time, the aggregation of this data is often done in separate silos, perhaps managed by different entities. In the era of Big Data, however, it is more useful and necessary than ever to be able to establish a single business system capable of collecting this data both from different sources, whether online or offline . It is therefore essential to have tools capable of collecting and standardizing this large amount of data in a very agile way.
In the last article of our blog, we analyzed the fundamental role that Advanced Marketing Automation can play in the strategy of companies operating in the FMCG sector . In this article, we will take a closer look at the importance of being able to collect and aggregate data from our consumers, as well as the benefits that this can bring us in terms of efficiency and optimization of our marketing investments .
Data collection
In a field like consumer goods, there can be different ways to collect data from your ukraine cell phone number list consumers, let's see together some of those that are normally used by companies:
Collect points
Loyalty programs
Sweepstakes
Instant gain
Content Portals
Co-marketing operations
Surveys and market research
It is always important to consider that, in order to obtain information from our consumers, it is essential to be able to offer a sufficiently valid counter-value to convince the consumer to share this information with us. By studying the composition of the questionnaire, we therefore try to collect, without exceeding the number, information not only on personal data but also on tastes, purchasing habits, lifestyles, purchasing frequencies, etc. Although the collection of this data has become digitalized over time, the aggregation of this data is often done in separate silos, perhaps managed by different entities. In the era of Big Data, however, it is more useful and necessary than ever to be able to establish a single business system capable of collecting this data both from different sources, whether online or offline . It is therefore essential to have tools capable of collecting and standardizing this large amount of data in a very agile way.