Beyond Pareto
Posted: Tue Feb 18, 2025 3:36 am
It is essential to know the population of each of these segments and its value, because in a world with limited resources, such as those of our companies, we must first and foremost focus on the segments that can bring us the best results in the projection. As much as technologies allow us to automate this process, it is essential, both for tactical and especially strategic purposes, to understand how 80% of visitors are composed, which brings us 20% of the turnover. The famous Pareto principle can no longer suffice us, or rather, it must be taken to another level, detailing as much as possible the tastes, preferences, customs and traditions of our 20%.
"It is possible"
Gene Wilder
Although the level of detail we can achieve is very high, it is still important to be able to honduras cell phone number list understand how much each user segment is worth to us. This will allow us to avoid studying a fabulous marketing campaign that is only aimed at three people, who may have a very low probability of buying from us.
Metric
The metrics to always keep in mind when evaluating a segment are:
Total value
Number of users belonging to the segment
AOV (Average Order Value)
Number of orders placed
Projection of these values over time
To carry out this type of analysis, it is essential not only to rely on history but to carry out an activity of projection into the future of this value and this is where artificial intelligence plays a fundamental role in the study of user behavior in order to predict its value over time. Thanks to this analysis, you can then focus first on the main segments, studying experiences dedicated to them, which further increases their value over time.
"It is possible"
Gene Wilder
Although the level of detail we can achieve is very high, it is still important to be able to honduras cell phone number list understand how much each user segment is worth to us. This will allow us to avoid studying a fabulous marketing campaign that is only aimed at three people, who may have a very low probability of buying from us.
Metric
The metrics to always keep in mind when evaluating a segment are:
Total value
Number of users belonging to the segment
AOV (Average Order Value)
Number of orders placed
Projection of these values over time
To carry out this type of analysis, it is essential not only to rely on history but to carry out an activity of projection into the future of this value and this is where artificial intelligence plays a fundamental role in the study of user behavior in order to predict its value over time. Thanks to this analysis, you can then focus first on the main segments, studying experiences dedicated to them, which further increases their value over time.