Digital strategies
Let’s dive into the topic of eCommerce and retail customer experience, talking about the Christmas period, which represents a significant share of order and purchase volume for eCommerce and retailers throughout the year.
Consumer behavior changes significantly during this period: purchase times become extremely tight and the available budget is often higher.
Christmas therefore represents a significant opportunity to increase sales; to do this, the main goal is to offer the consumer a simple and personalized shopping experience.
There are experiences that your consumer should never have to go through, for portugal cell phone number list a good eCommerce and retail customer experience.
1. Delay your e-commerce shipments.
The user who decides to buy products online to give as a gift during the Christmas period, certainly needs them to arrive in the days leading up to December 25th.
There is no worse experience than a customer who will have to give up delivering their Christmas gift due to a shipping delay.
To prevent this from happening, in addition to organizing an adequate logistics plan, it will be necessary, at the time of purchase, to inform the customer of the number of days the shipment will take and if it will arrive before December 25th.
For this purpose, the use of behavioral messages is perfect, that is, behavioral messages that will inform the user in real time of the actual delivery date of the product they are purchasing.