Bonus CTR-boosting tips:
Posted: Mon Dec 23, 2024 5:38 am
This same tactic can work in your emails. If you really want a reader to click through to your website, offer enough information to pique their interest and get them engaged, but don’t give everything away. Instead, finish with a “read more…” link or button that they can click on to read the rest of the story. That way, you will keep your B2B prospects warm—creating a deeper brand connection in the process.
Read: Brand storytelling in the digital age for essential cell phone number list tips on how to craft a compelling narrative for your B2B email marketing communications.
Use high-quality imagery to bring your emails to life and offer your readers more context. Header images, videos, graphical banners, inspiration quotes or statistics, memes, and infographics are among the powerful forms of imagery you can add to your B2B email marketing comms
Create CTA buttons that stand out on the page and tell the reader what to do next. Adding your CTA to the bottom right of your emails usually yields the best results
Add a postscript to your emails to direct your readers to other relevant offers, content or pieces of information
Analytical B2B email marketing tips to help you convert leads and earn more sales
Here are some additional approaches you can take to make your lead nurturing B2B email marketing efforts more efficient and effective.
Use autoresponders
Autoresponders (or automatic email responses) are gold in terms of time-saving, and can be used to understand segmentation. As you break down the different groups that you are emailing, you can offer them different types of information and services at different times of the week or month.
They are great for creating a sense of urgency when you’re building a launch sequence to sell a course or other service that is time-sensitive. You can even increase the frequency and highlight discounted prices as you get closer to the date. However, ensure you don’t spam people too much if they’re not used to hearing from you often.
Read: Brand storytelling in the digital age for essential cell phone number list tips on how to craft a compelling narrative for your B2B email marketing communications.
Use high-quality imagery to bring your emails to life and offer your readers more context. Header images, videos, graphical banners, inspiration quotes or statistics, memes, and infographics are among the powerful forms of imagery you can add to your B2B email marketing comms
Create CTA buttons that stand out on the page and tell the reader what to do next. Adding your CTA to the bottom right of your emails usually yields the best results
Add a postscript to your emails to direct your readers to other relevant offers, content or pieces of information
Analytical B2B email marketing tips to help you convert leads and earn more sales
Here are some additional approaches you can take to make your lead nurturing B2B email marketing efforts more efficient and effective.
Use autoresponders
Autoresponders (or automatic email responses) are gold in terms of time-saving, and can be used to understand segmentation. As you break down the different groups that you are emailing, you can offer them different types of information and services at different times of the week or month.
They are great for creating a sense of urgency when you’re building a launch sequence to sell a course or other service that is time-sensitive. You can even increase the frequency and highlight discounted prices as you get closer to the date. However, ensure you don’t spam people too much if they’re not used to hearing from you often.