Steps to follow to clean your email list

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To address low CTRs, the first step is to identify users who haven’t clicked on any links for a specific period of time. These users may have opened your emails but not taken any action. Segment this group and create targeted re-engagement campaigns designed to capture their interest and renew their engagement with your content.
Re-engagement Campaigns:
Create re-engagement emails with personalized laos phone content aimed at piquing the interest of inactive users. Offer exclusive promotions, discounts , or personalized recommendations to entice them to click through. Additionally, experiment with different email formats, subject lines, and CTAs to see what is most successful with this group. Surveys can also be useful to directly ask recipients what content they would like to receive.
Remove unresponsive contacts:
If efforts to revive engagement aren’t yielding results, it’s important to consider removing unresponsive contacts from your list. Keeping subscribers who consistently don’t respond to your emails reduces your overall CTR, degrades your sender reputation, and inflates campaign costs. By paring down your email list, you can focus on engaged subscribers who are more likely to click through and convert.