Responsive website – how does it increase your authority for google?

[muskanislam44]

Having a responsive website means that your website adapts to different devices without compromising the user experience. In other words, a responsive website is designed to automatically adjust to different devices. Whether they are mobile or desktop, with any type of resolution, a responsive website maintains quality for the user, without distortions or loss of accessibility.

Reading Time – 8 minutes

Working on responsive design, as well as alternative fonts and texts, are factors that are related to website programming. In other words, designing images to identify the dimensions of each device and how the page will be displayed. All elements of the website must remain proportional, regardless of where they are accessed from.

The largest search engine on the internet for over whatsapp mexico number two decades, Google continues to constantly update its algorithms . Therefore, it is essential to be aware of the changes and which technologies put you on the first page of the largest online search engine in the world. And having a responsive website is one of Google's metrics for being on the first page.

Why is it important to have or make my business website responsive?
With the speed at which digital transformation is happening, to have a competitive advantage you need to at least be on equal footing with your competitor. Therefore, we will list 3 good reasons for you to reflect on the importance of a responsive website for your business.

1. Rise of mobile access – More than 50% of the Brazilian population connected
According to research by TIC – Information and Communication Technologies, in Brazil, around 200 million people have access to the internet. Of these, more than 50% live in rural areas of the country and access the internet through different devices. Most of the time, browsing is done via cell phone or tablet. This trend is on the rise and is expected to reach more than 80% of hybrid accesses, that is, on different devices and formats.

2. Greater speed, better navigation between pages and user experience
Responsive websites tend to have better navigation between pages due to the faster response time to clicks. Thus, they can provide a better experience for users. A study by the company Comscore on “Digital Trends and Behaviors 2021” recently published that between January 2020 and June 2021, largely due to the pandemic scenario, Brazilians spent 23% more time on the internet via cell phone. This behavior has continued and having a responsive website favors the public's preference.

3. Lower bounce rate, greater sales reach and conversion of qualified leads
With greater speed and better navigation, the bounce rate decreases. The navigation rate between pages also increases, which converts into sales or capture of qualified leads. These three factors favor more sharing on social networks and websites become more adaptable to digital media and new platforms, as well as to future devices.

How does a responsive website increase your authority in Google's eyes?
In addition to the advantages already mentioned and the adaptation to any tool, the responsive website expands the digital presence with more visualization and quality in zoom situations.

It is recommended that companies facilitate navigation through responsive programming. Virtual stores and e-commerce that are not responsive lose significantly in sales because the site tends to crash and the user gives up and abandons the cart more frequently. Therefore, e-commerce necessarily needs to be responsive.

In fact, being responsive is not an exclusive metric that increases your authority in Google's eyes. What happens is that, as your website receives more hits, citations on other websites, interactions on social networks, views, navigation between pages, among others, Google's algorithm "reads" this entire user experience and comes to the conclusion that "your website is relevant" and places you on the first page.

Being on the first page of Google consequently increases your authority, credibility and digital presence on the internet. The more your presence grows on different channels, the more Google understands your website as an authority on a certain subject or market segment. Therefore, acting in an integrated and always up-to-date manner is what makes Google give credibility to your business in the online world. The first step is certainly to have a responsive website to gain the sympathy of users through a good browsing experience . However, there are differences between responsive websites and mobile websites that you need to know.

While the responsive website is fully adaptable, the mobile website is developed for a good user experience exclusively for the specific mobile device.
To know which is best suited for your business, you need to analyze your audience and their online behavior profile. However, for Google, the responsive format will always be one step ahead in the authority metric.

In this context, at Santa Fé/FALOMI we have a product that fits both profiles. Falomi Page is a fully customizable website in responsive format with a short development time and good results with Google's algorithms when developing a dissemination and content marketing strategy.

I know the website builder

We can redesign your website, update the content or develop a new one. To learn more details and the differences between responsive and mobile websites, and how to achieve good results in both formats, contact our team. We will be happy to help you.