Tips for making an effective exit intent

[robiulhasan]

Now that you know what kinds of exit intent pop ups you could use and for what reasons, here are some tips to consider when implementing such strategy.

Personalize:
It is most effective to personalize your messages so they would be more relevant to the specific customer viewing them. This way they will be more motivating and therefore will optimize your conversion process and increase your conversion rate. You should personalize according to first time vs. returning visitors, price sensitivity, pages they hav cell phone number database e viewed, using geo-targeting and more.

With Barilliance you can easily personalize your overlays messages as well as customize the timing they appear on, the pages they appear on and their frequency. You can also perform A/B testing to test which pop-up version produces the best results.

A Clear Message:
The message should be short and clear. The value offered to the customer and the action they must take to obtain the value should both be very obvious. Therefore, be precise about what you are offering and use clear calls for action.

Giving out the email address should be extremely quick and easy, so avoid a long form or many elements and only ask for the email address (and perhaps their name).

Furthermore, if you have a “yes” and “no” options, make the “yes” button more desirable by making it clearer, bigger, with brighter colors and more.