Subscription Cancellation Trigger Email Example: Shipt

[robiulhasan]

Email Trigger: When a customer cancels a subscription service.



Email Message: Retaining customers is crucial for subscription services. With many eCommerce businesses adopting a subscription arm to their core services, it is important to define a strategy to minimize churn.



The message here is two-fold. First, it is to confirm cell phone lists for sale that the subscription has been canceled. Second, brands should remove all barriers to continuing service.



Here, Shipt does an incredible job compelling a customer to stay on. First, they confirm the service was canceled. Second, they give a strong offer to keep the customer - two entire free months, contract and risk free. Lastly, they sign off with a real support contact.


8. No Engagement/Activation Trigger Email Example: Chase Bank
Email Trigger: When a customer fails to engage or activate with a product or service.



Email Message: This triggered email is part of a larger retention marketing strategy. Before a customer churns, they typically quit engaging - or worse, don't engage at all.