Online customer prospecting with inside sales

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Do you know or have you heard of Online Customer Prospecting with Inside Sales?

Prospecting involves contacting potential customers. The sales team approaches the leads that are most likely to make a purchase and makes the offer of the product/service .

Having your persona (target audience) well defined is the first step for this strategy to work.

There is no point in trying to reach a significant number of people if they have no affinity with your company. Furthermore, investing your efforts in them can be costly and inefficient.

Inside Sales is nothing more than a sales structure that whatsapp mexico has an internal team using tools such as email, telephone, video conferencing and social media to talk to potential customers.

One of the great benefits of this sales model is precisely the reduced operating costs, as the team does not need to travel, and a high ROI (return on investment).

Without the cost of this operation, you can invest in qualifying your leads through targeted ads, for example, and in training your team.

Ok. But how do these processes help increase my sales?
Leaving theory aside, let's get down to practice.

Now that you’ve done your prospecting, it’s time to learn how to turn it into business.

To increase your sales, it is important to restructure your prospecting funnel. In this new context, the sales process works as follows:

FINDING INTERESTED PARTIES

Generation of contacts interested in your products and services through a performance campaign with digital media.

Efforts such as SEO (Search Engine Optimization) and Digital Media Campaigns are the means used to find people interested in what your company offers.

QUALIFY CONTACTS

Validation of the interest of interested contacts and referral to your sales team for assistance.

CLOSE SALES

At this stage, your sales team enters the field with qualified contacts, ready to receive the sales proposal and close the deal.

sales funnel at Hello Media

Why do you need to have a CRM?
Now that you've done your prospecting, you need to organize and manage all of this data. Having a good CRM (Customer Relationship Management) is just as important as having contacts.

Many companies adopt prospecting strategies, but leave CRM aside and end up losing valuable contacts because they are unable to organize them properly.

Within the CRM, you can manage complex and lengthy sales processes in a very visual way. It shows you how many open deals you have, what stage they are at, which ones need your attention, and whether you will be able to reach your goals.

sales pipeline 1 at Hello Media

FINAL TIP: before you start applying the countless sales strategies that exist on the market and end up investing all your marketing budget without getting the expected results, it is essential to analyze what your company REALLY needs.

A large volume of contacts does not mean a lot of sales. You need to know your contact, know what stage they are at and approach them appropriately. Often, the problem is not even the number of leads, but rather the lack of training of the sales team to close the sale.

Counting on the knowledge and experience of a Digital Agency is, without a doubt, the first step you can take to achieve your company's goals.