Improve product discovery ft. Target
Posted: Mon Dec 23, 2024 4:12 am
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Perhaps the most obvious use case for product taxonomy and attributes are in the product discovery phase.
Product discovery is a key part of your customer's experience cell phone directory india . The challenge for large catalogues is how to surface relevant products quickly. Below, Target showcases how a brand can use product attributes to empower customers to quickly filter though products.
The items displayed dynamically change based on a customer's choice in dress type, size, brand, color, and even pattern.
Improve site navigation creating categories based on buyer personas ft. Good Eggs
Another key aspect of product discovery is site navigation. By definition, the way that you present your categories is reflective of your product taxonomy.
However, I want to share a few examples that go beyond basic categories, and instead take the opportunity to use product attributes in a more personal way.
transparency
thickness
stretch
silhouette
Perhaps the most obvious use case for product taxonomy and attributes are in the product discovery phase.
Product discovery is a key part of your customer's experience cell phone directory india . The challenge for large catalogues is how to surface relevant products quickly. Below, Target showcases how a brand can use product attributes to empower customers to quickly filter though products.
The items displayed dynamically change based on a customer's choice in dress type, size, brand, color, and even pattern.
Improve site navigation creating categories based on buyer personas ft. Good Eggs
Another key aspect of product discovery is site navigation. By definition, the way that you present your categories is reflective of your product taxonomy.
However, I want to share a few examples that go beyond basic categories, and instead take the opportunity to use product attributes in a more personal way.