Converted 73.72% more than first time visitors
Spent 16.15% more per transaction
13. Create seasonal or limited time products (ft. McDonald's)
Seasonal products give loyal customers something to look forward to and a clear reason to come back as often as possible during the limited time run.
McDonald's has a number of such products. With each, they run marketing campaigns to let their wide customer base know that the product is back.
Below is one example of their Egg Nog Shake, a favorite relea cell phone database sed during the holiday season. In this particular ad, they reward channel adoption (Twitter) with a free shake.
One of their best known seasonal items is the Shamrock Shake, made available around St. Patrick's Day. Here is an example ad they run during the promtion.
When a customer clicks on the ad, they are brought to the product page, which makes sure to highlight the limited nature of the product with copy like "before they're gone" and "available for a limited time only".
14. Use unique experiences that require loyalty membership to enter (ft. Starbucks)
Added items to carts 65.16% more than first time visitors
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