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iQuanti HomeEquity Bank
Facing the challenge of driving leads, increasing scale, saudi arabia business email list and decreasing CPL for Canada’s Home EquityBank’s Reverse Mortgage product, iQuanti, a digital marketing agency, turned to Taboola. By enabling SmartBid and letting it automatically optimize the baseline bid for each impression, iQuanti accomplished their goals. The campaigns brought a 110% increase in leads, driving 30% of the overall paid inquiries alongside a 30% decrease in CPL.
How Electronics Brands Are Preparing for India’s Festival Season
Posted by Ran Tanaka Oct 14 5 Minutes read
India’s bustling festival season is here, including the Flipkart Big Billion Day Sale in October and Diwali, the biggest buying festival, in November.
That means brands and publishers are preparing to build their engagement strategies to reach new customers. According to The Trade Desk and YouGov, optimism is high as 91% of Indian consumers plan to shop during this time and six in 10 are ready to learn about new brands and sales.
are also facing major challenges like adapting to COVID-related changes, finding the right marketing tools, and standing out among the noise across digital platforms.
That’s why Taboola joined exchange4media, publisher of high-quality content for marketing and media professionals, in hosting a roundtable webinar, “Making The Most Of Your Brand’s Key Promotional Periods: Choosing The Right Marketing Tool,” featuring insights from:
Amit Tiwari, VP of Marketing, Havells, a global Fast Moving Electrical Goods (FMEG) company with a “Make in India” philosophy
Amit Sethiya, CMO, Syska, a leading lighting and consumer electronics manufacturer in India
Adil Sanwari, Head of Digital Media and Transformation, HP India, a multinational hardware and software manufacturer
Bharat Arora, Country Manager, Taboola India, the world’s leading discovery and native advertising platform
Prashant Dhar, Marketing Director, A.O. Smith India, manufacturer of residential and commercial water heaters and boilers
Here’s what they had to say about revamping their marketing strategies for the upcoming season, embracing takeaways from the pandemic, and preparing for future success and longevity.
Create connections through storytelling
“Make sure that you build a connection or a bond with your customer,” Arora said. “As consumer behaviors are changing, this is very important for all brands.”
Marketers can make these connections by developing high-quality content that tells a story and speaks to their consumers’ needs and interests.
“Going forward this festival season, I think it will be more about telling than selling — storytelling to the right audience at the right time in the right place is the key.” – Bharat Arora, Country Manager, Taboola India
Especially during this time of year, people are prioritizing celebration and togetherness. And brands can speak to those values in their advertising.