Depending on how close or far that specific search may be from the most conversion-oriented ones, we should orient the landing page towards a direct conversion or establish different lead nurturing options to accompany the potential client in their purchase decision process until they are mature enough to then offer them the conversion option.
For example, Debitoor ranks for informational searches related to business accounting:
Featured Snippets - Informational Searches
The landing page is informative, but includes a link that takes you to the conversion page:
Featured Snippets - Informational Results for Conversion
From intra-community operations to:
Featured Snippets - Landing Page for Conversion
With a clear call to action to at least get the potential client into the app trial.
If the search for information reveals that the customer is close to making a purchase decision, we could include calls to action, pop-ups or notifications in the landing page to encourage direct conversion.
Otherwise, it may be better to focus on lead nurturing until the customer is more mature.
In the example shown, the presentation of the call to conversion is delayed until the potential client seems more mature, which can also respond to a better qualification of the leads to optimize the closing process.
Why are questions that start with “how” not the ones that get the most FS? *
*Note: According to data from a study conducted by SEMrush .
There may be several reasons, but I think the key is that for searches that begin with “how” Google identifies a search intent of users who want to see how a task is carried out.
In these cases, video content competes with text results.
I believe this does not occur in the same proportion with the rest of the prepositions.
We see these examples:
Featured Snippets - How to Question Example 1
Featured Snippets - How to Question Example 2
We checked how Google serves video content first when given the option to do so.
The rest of the queries do not encourage this content format as much.
In my opinion, this could be the explanation.
Regarding the number of keywords per keyword that get a featur philippines phone code ed snippet, what data do you extract from the study?
The data seems to indicate that searches consisting of 8 words are the most likely to display featured snippets.
It is consistent that on mobile, however, the searches with the highest percentage of featured snippets correspond to those with seven words, since we tend to use fewer words to search on mobile than when we have a physical keyboard.
Since many featured snippets are most often presented as a result of interrogative searches (what, who, how, when, where…) it seems that most frequently these types of searches are between 5 and 9 words long. Examples:
What is the tallest church in the world? - 8 words.
Who is the protagonist of Game of Thrones? - 8 words.
How to cook paella? - 5 words.
How do you reset an iPhone 6? - 6 words.
When was the opera Carmen premiered? - 6 words.
Who is the President of India? - 6 words.
What ingredients does tiramisu have? - 5 words.
It seems that composing an interrogative query in Spanish would place the average keyword length between 5 and 10 words.
Perhaps this explains why a majority of searches with top results correspond to searches between those lengths.