Content creation
Posted: Sun Feb 02, 2025 8:05 am
The right topic
Away from keywords and towards topics - that is the motto of a content strategy. And so finding topics is always the beginning of every strategic development of a pillar page. As always, it is important to focus on your defined persona . Their pain points should play the biggest role in choosing topics. This is the only way you can later arouse the interest of potential customers.
First, choose a main topic that is broad enough gambling data switzerland to allow you to assign enough subtopics to it. At the same time, however, it should not be so broad that the possible subtopics can no longer be narrowed down. 20-30 posts on more specific aspects are a good guideline. Invest time here - because it is important that the content you focus on is precisely tailored to your company mission and your products. Because: the topic of the pillar page is the main topic that you want to rank for on Google!
When identifying your subtopics, make sure that they are strong enough to stand alone. These could be blog articles or videos that support your pillar content.
Even if it is only intended to provide an overview, the pillar page still needs content. Before you start creating content, however, you should consider what format it should have. There are two options:
The “Resource Pillar Page”
The goal of a resource pillar page is to provide the reader with helpful content on a specific topic on one page and link it to internal and external sources. Even if this means you may send the reader away from your pillar page, it's about the visitor, not your business!
Away from keywords and towards topics - that is the motto of a content strategy. And so finding topics is always the beginning of every strategic development of a pillar page. As always, it is important to focus on your defined persona . Their pain points should play the biggest role in choosing topics. This is the only way you can later arouse the interest of potential customers.
First, choose a main topic that is broad enough gambling data switzerland to allow you to assign enough subtopics to it. At the same time, however, it should not be so broad that the possible subtopics can no longer be narrowed down. 20-30 posts on more specific aspects are a good guideline. Invest time here - because it is important that the content you focus on is precisely tailored to your company mission and your products. Because: the topic of the pillar page is the main topic that you want to rank for on Google!
When identifying your subtopics, make sure that they are strong enough to stand alone. These could be blog articles or videos that support your pillar content.
Even if it is only intended to provide an overview, the pillar page still needs content. Before you start creating content, however, you should consider what format it should have. There are two options:
The “Resource Pillar Page”
The goal of a resource pillar page is to provide the reader with helpful content on a specific topic on one page and link it to internal and external sources. Even if this means you may send the reader away from your pillar page, it's about the visitor, not your business!