A customer database is a management system that collects, stores, and processes information about users to create their complete profile. This allows a company's teams, from sales to customer support, to target new audiences, understand consumer needs, and personalize customer experiences.
Summary
There are two main types of customer databases: static (for consultation) and dynamic (allowing updates). They can also be classified according to content into bibliographic, full-text, directory and specialized.
Having a customer database is important to understand consumers, develop a competitive advantage, and personalize the customer experience.
Customer databases can reveal taiwan phone number lookup valuable insights into customer consumption habits, preferences and adaptations, which can drive new attraction and retention strategies.
Building a customer database involves systematically collecting information, whether through web forms, email, web chat, or phone calls. This database is essential to take advantage of data dynamics and predict the future of the business based on concrete information.
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In this article you will learn:
What is a customer database?
What are the types of customer database?