Convergent listener :
Participates in radio programming through different platforms, such as social networking sites, blogs, SMS, email, audio messages, etc.
News listener :
Participates behind the scenes, suggesting guidelines on topics that directly affect you.
Interviewed listener :
Participate in the program by taking surveys or telegram korean list giving your testimony about facts you have experienced.
Listener reporter :
Collaborates with the production of radio journalism content, knows the programming, suggests topics, criticizes reports and interviews, gives opinions, provides information on traffic, all using various technological interaction tools.
Listener commentator :
This is someone who is invited to participate in the programming schedule, in sections where the public's opinion is the attraction. In general, their participation takes place through a voice message recorded on apps or through text messages sent by cell phone, comments on online social media profiles, etc.
Audience listener :
This is the person who contacts the station, mainly by telephone, offering criticism, messages and sometimes suggestions. However, this listener has little participation in the decisions made by the station.
Active listener :
Facilitated by the implementation of social networks at the station, it has a more active role, sending texts, images, videos and sounds.
Listener producer :
It is the person who sends information, photos and videos about various facts, mainly those related to traffic.
Fan listener :
During sports programs and game broadcasts, especially football games, he listens, participates and is an interlocutor with a social role in the programming. He acts on several fronts, whether in the stadium, by telephone or online.
Faithful listener :
A follower of the station who follows part or all of the programming. He knows the names of the presenters, the times of the programs, and makes suggestions. In general, this is someone who does not listen to any other station and promotes the radio, inducing other people to also become part of the captive audience.
Web listener :
He is demanding and, in addition to knowing about the events, he also wants to know how, why, what the generating facts are and how this will change his daily life and his actions as a citizen.
Citizen listener :
It discusses issues in a broader way, is politicized, is up to date with the issues, does not accept any opinion or ready-made ideas presented by the media, in addition to proposing new themes and new discussions.
Militant listener :
He is the one who constantly interferes in the broadcasters, speaking daily on several programs, as if he were a chronicler of everyday life, an informal reporter, a commentator without an employment contract, an analyst not institutionalized in the broadcasters' hierarchy.
Listener speaker:
It is like a radio receiver that seeks to establish a relationship with the broadcaster, through interactive tools to send information, opinions, questions, corrections or criticisms, and which has its voice, albeit indirectly, inserted into the narrative.
Listener viewer :
It is designed based on the concept that the audience is directly reached by the Facebook live broadcast and, unlike traditional radio listeners, they also receive information through images.
Communicating listener :
It combines the use of cell phones and social networks to promote local protagonism by transmitting texts, audios and videos without relying on collective management and programming experiences of a broadcaster. It is also a user, who comments, likes and shares using the functionalities of social networking sites.
Source listener :
He is proactive, seeking to participate and intervene almost always simultaneously in the narrative he consumes. He acts on his own initiative or in response to invitations to interact aimed at a massive and anonymous audience.
Expanded listener :
The person who, with each interaction, feels part of the system of construction of the content transmitted by radio or podcast: gives his opinion, informs, asks questions, establishes guidelines, becomes a source of information, puts his voice on the air - even if controlled by the broadcaster in his former role - and transforms his social attitude based on the interaction with networks of listeners, constituting a community stripped of territoriality due to the digital characteristic of communication.
Now that you know a little more about the profile of radio listeners, it's much easier to figure out how to communicate with each of them. In an era where we talk about communicating for each type of persona, knowing the different types of listeners is essential.
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