The Benefits of a PR Department in “Boring” Areas of Activity
Posted: Sun Dec 22, 2024 9:36 am
Often, managers do not understand why a PR department is needed if their organization's area of work is not public (for example, security activities). There is an opinion that clients come here through advertising, word of mouth, thematic publications, and so on. But in such an area, a knowledgeable PR specialist is sometimes not only useful, but even necessary.
The main tool in the work of the PR department is news hooks and information. Topics can be found at events in the security industry - industry forums, round tables and conferences.
You can also use professional skills taiwan mobile phone number example ompetitions, participation in tenders, social events of the enterprise, company anniversaries, creative events, news from related fields, and so on.
A PR specialist must be able to turn any, even the most insignificant, news item into something memorable and unique. Let's consider, for example, a visit by a company's director to the international exhibition "Securika Moscow".
Many will think: what is so interesting about security company specialists visiting an industry event? However, as a result, the PR department created three unique materials: a video presentation based on photographs of the participants' exhibits, an overview of new technological solutions in the field of security, and a detailed material with the main statements of experts based on the results of the discussion. All of this was published on the blog and led to an increase in the number of visitors to the site.
The Benefits of a PR Department in “Boring” Areas of Activity
Source: shutterstock.com
To create unique content, the PR director takes advantage of any opportunity, including visiting libraries.
It is worth mentioning separately that you need to pay close attention to the visual design of the content, since this is also part of the communication strategy.
Another way to tell about the work of a security company in an interesting, positive and vivid way and to add variety to the content is to organize creative competitions involving employees and their families as participants.
The main goal of such events is to increase the company's recognition. For example, one private security company implemented two such initiatives: a creative works competition "Security guard is a profession!" (in honor of the 30th anniversary of private security activities) and a children's drawing competition, based on the results of which a corporate calendar was released.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Frequently Asked Questions about the Head of PR Department
PR managers can be called invisible heroes who work hard for the benefit of the company and create its image.
How does the work of NGOs differ from the commercial sector in PR?
The PR director closely cooperates with the fundraising service. This is the only difference between commercial PR and NPO work.
How popular is the profession of PR manager?
There were predictions that due to the crisis many companies would remove the positions of PR director and marketer from their staff, but this did not happen. Research conducted at the beginning of the year showed that marketing specialists are in fifth place among the most in-demand professions.
What should be taken into account when evaluating the performance of a PR department manager?
To understand whether advertising is effective, you need to determine the sales volume. However, it is worth understanding that the activities of the PR department have broader objectives, so it is wrong to analyze the commercial side immediately after the advertising campaign.
Choosing the right person for this position is as important as choosing a sales manager or a CFO.
The main tool in the work of the PR department is news hooks and information. Topics can be found at events in the security industry - industry forums, round tables and conferences.
You can also use professional skills taiwan mobile phone number example ompetitions, participation in tenders, social events of the enterprise, company anniversaries, creative events, news from related fields, and so on.
A PR specialist must be able to turn any, even the most insignificant, news item into something memorable and unique. Let's consider, for example, a visit by a company's director to the international exhibition "Securika Moscow".
Many will think: what is so interesting about security company specialists visiting an industry event? However, as a result, the PR department created three unique materials: a video presentation based on photographs of the participants' exhibits, an overview of new technological solutions in the field of security, and a detailed material with the main statements of experts based on the results of the discussion. All of this was published on the blog and led to an increase in the number of visitors to the site.
The Benefits of a PR Department in “Boring” Areas of Activity
Source: shutterstock.com
To create unique content, the PR director takes advantage of any opportunity, including visiting libraries.
It is worth mentioning separately that you need to pay close attention to the visual design of the content, since this is also part of the communication strategy.
Another way to tell about the work of a security company in an interesting, positive and vivid way and to add variety to the content is to organize creative competitions involving employees and their families as participants.
The main goal of such events is to increase the company's recognition. For example, one private security company implemented two such initiatives: a creative works competition "Security guard is a profession!" (in honor of the 30th anniversary of private security activities) and a children's drawing competition, based on the results of which a corporate calendar was released.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Frequently Asked Questions about the Head of PR Department
PR managers can be called invisible heroes who work hard for the benefit of the company and create its image.
How does the work of NGOs differ from the commercial sector in PR?
The PR director closely cooperates with the fundraising service. This is the only difference between commercial PR and NPO work.
How popular is the profession of PR manager?
There were predictions that due to the crisis many companies would remove the positions of PR director and marketer from their staff, but this did not happen. Research conducted at the beginning of the year showed that marketing specialists are in fifth place among the most in-demand professions.
What should be taken into account when evaluating the performance of a PR department manager?
To understand whether advertising is effective, you need to determine the sales volume. However, it is worth understanding that the activities of the PR department have broader objectives, so it is wrong to analyze the commercial side immediately after the advertising campaign.
Choosing the right person for this position is as important as choosing a sales manager or a CFO.