Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
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5 Key Metrics to Increase Profits by 220%
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What problems does sales automation solve?
How automation can improve sales department performance:
Quality of communication with customers . The system has a developed and flexible toolkit that allows you to quickly track and process applications, generate accompanying documentation for transactions, answer consumer questions, and also evaluate the requests of the target audience, and based on them, offer appropriate products.
This creates favorable conditions for closer and more trusting interaction with clients.
Rational use of working time . To compile a report manually, a specialist must make efforts and spend a certain amount of time. With the help of automation of accounting operations, the sales volume will increase, since all analytics are performed without the direct participation of the manager.
Attracting and retaining the target audience . The program indicates at what specific stage of the sales funnel the current transaction is, which helps to find out when the client has abandoned the purchase or, on the contrary, decided to make it.
The application will also help you find out what reasons prevail when canceling a purchase decision. For example, you are not satisfied with the price-quality ratio or there were difficulties when creating an application.
Storage and accessibility of information . In some companies, the process is organized in such a way that each manager supports one of the segments of the client base. Consequently, the absence of a single center gives rise to certain problems. For example, an employee quits, and his area of responsibility becomes inaccessible to other employees of the department.
Therefore, there is a high risk of losing some customers, which in turn will lead to a decrease in profits. Automated systems operate with a single array of information, access to which is simultaneously available to all interested services.
Read also!
"Marketer's KPI - Key Indicators and Accurate Calculation"
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What can be automated in sales
Many business processes can be automated. Let's list the most popular ones:
Project Management
The automation system contains many convenient tools for setting clear tasks, the implementation of which is tracked using timelines, checklists, etc.
Project Management
Source: shutterstock.com
As a rule, the manager's task tracker and sales funnel coincide, but in some cases, functions for generating reports, testing hypotheses and scripts for communication with clients for operability, developing marketing activities, analyzing the competitive environment, consumer market, etc. can be added to it.