If a brand uses symbols that are placed in the wrong context, it can end up taking email list providers in france on an unintended meaning and have negative consequences. The real meaning may be lost between generations as the symbol takes on meaning. The constant growth of technology and the way we access the internet have also influenced the way different generations communicate. While millennials had to deal with poor internet access and with mobile phones without internet access, and that only evolved over time, Generation Z and Alpha have already grown up with state-of-the-art smartphones and higher quality internet access.
These two new generations are creative with their digital communication, and memes are part of their culture and the way they communicate. Generation Z is a master at conveying meaning more easily and effortlessly through a variety of images and symbols. Brands need this kind of communication, with evolved humor and creativity. It’s no use delivering a good product if your brand isn’t engaged with your younger audience, which doesn’t show that it’s there to make a difference in the world, just like them. The experiences that these generations expect are, to say the least, the best.