The number of searches for the brand has increased

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A lot in the last five years, according to Google Trends. This increment grew even higher during the COVID-19 pandemic since most people were in their houses 24/7, and spending more time on games and streaming. And what’s the biggest strategy? Working along with streamers and creators on Twitch. By sponsoring streamers who advertise products in their livestreams (almost daily), the brand was shown to countless supporters by somebody that they trust and follow. For example, Alanzoka, the most followed Brazilian streamer on the platform with 6 million followers, has an average of 18,000 to 25,000 viewers per day.


It’s not hard to imagine the results when he promotes, on a daily basis, products like Elgato’s Stream email list ukDeck to his audience, right? Growth trend of the Elgato PC and gaming peripherals brand (Google Trends) 2. PepsiCo Image credits: Reddit You might think that only brands related to games can achieve results on Twitch. Well, here’s an example that shows that this is not at all true. PepsiCo is a world-renowned company. The brand sponsored an off-season video game tournament with Rocket League, a very famous game among streamers on the platform, especially after the tournament that took place in 2017.



The brand’s intention was to promote one of its products, Brisk, aimed at a younger audience. During the tournament, several ads for the product were broadcast and a Brisk-themed car was also released so that active tournament players could use it. The phrase “Take the risk, drink the Brisk” went viral among participants and the brand uses it as a meme until then. 3. G Fuel Another company that invested heavily in a streamer was G Fuel, an American energy drink brand. Ninja, a very famous streamer who has been active on Twitch for years, with more than 18 million followers on the platform was chosen to be in the brand’s marketing campaign, with a special edition just for him.