Free Download: My Content Marketing Editorial
Posted: Sun Dec 22, 2024 9:05 am
Free Download: My Content Marketing Editorial Calendar Template
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Your pillar posts or content types we discussed earlier will help tell you the kinds of posts you’re going to write, but what about the actual specific content of each?
For this, we turn to keyword research (here’s my guide on how I’ve grown my blog to 584,958 readers/mo using keyword research at the foundation of my content marketing process).
Here’s how Rand Fishkin, founder of Moz, explains the basics of using keyword research in Introduction to SEO: Tactics and Strategy for Entrepreneurs.
Rand shares, “When you’re thinking about your audience, we want to take a look at the folks we know are in the group we want to target and ask ‘what are they searching for today that they can’t successfully find or aren’t being well exposed to?’”
Once you start thinking about your audience’s needs, Rand b2b email lists poland a 5-step process for coming up with the specific topics and keywords your audience will be looking for. This will be the foundation of your content marketing strategy.
Brainstorm topics and terms: Start by writing down as many blog post ideas your audience may be interested in. It’s good to involve people who work directly with your users at this point, like a customer service or sales rep.
Use a keyword research tool to gather results: Now, it’s time to plug those terms into a tool like Google’s Keyword Planner, Moz, Twinword Ideas or any other to see what comes up.
Expand and refine your list: Take that big list and refine or group them together. What looks good? What doesn’t make sense to your business goals?
Build a spreadsheet and prioritize terms: Now, it’s time to get organized. Build a spreadsheet with the data you got in your tool, such as keyword, estimated search volume, difficulty and opportunity and assign a priority to each one. Which is most important to your business?
Outline content that hits the 3 key needs: Take your top terms and craft a blog post outline content that will serve your goals, the user’s needs, and the keyword targeting. This is the trifecta of killer, SEO-friendly content.
Rand’s final piece of advice? Make sure you’re not just aiming to match the content you see ranking #1, but blowing it out of the water:
He elaborates, “What’s the thing where when you read the first few search results you say, ‘This is great, but I wish they…’. If you have great answers to that, don’t ask ‘how do we make something as good as this?’ but say ‘how do we make something 10X better than any of these?” That’s the bar that’s been set because it’s so competitive to try to rank for terms today.”
Download Now
Your pillar posts or content types we discussed earlier will help tell you the kinds of posts you’re going to write, but what about the actual specific content of each?
For this, we turn to keyword research (here’s my guide on how I’ve grown my blog to 584,958 readers/mo using keyword research at the foundation of my content marketing process).
Here’s how Rand Fishkin, founder of Moz, explains the basics of using keyword research in Introduction to SEO: Tactics and Strategy for Entrepreneurs.
Rand shares, “When you’re thinking about your audience, we want to take a look at the folks we know are in the group we want to target and ask ‘what are they searching for today that they can’t successfully find or aren’t being well exposed to?’”
Once you start thinking about your audience’s needs, Rand b2b email lists poland a 5-step process for coming up with the specific topics and keywords your audience will be looking for. This will be the foundation of your content marketing strategy.
Brainstorm topics and terms: Start by writing down as many blog post ideas your audience may be interested in. It’s good to involve people who work directly with your users at this point, like a customer service or sales rep.
Use a keyword research tool to gather results: Now, it’s time to plug those terms into a tool like Google’s Keyword Planner, Moz, Twinword Ideas or any other to see what comes up.
Expand and refine your list: Take that big list and refine or group them together. What looks good? What doesn’t make sense to your business goals?
Build a spreadsheet and prioritize terms: Now, it’s time to get organized. Build a spreadsheet with the data you got in your tool, such as keyword, estimated search volume, difficulty and opportunity and assign a priority to each one. Which is most important to your business?
Outline content that hits the 3 key needs: Take your top terms and craft a blog post outline content that will serve your goals, the user’s needs, and the keyword targeting. This is the trifecta of killer, SEO-friendly content.
Rand’s final piece of advice? Make sure you’re not just aiming to match the content you see ranking #1, but blowing it out of the water:
He elaborates, “What’s the thing where when you read the first few search results you say, ‘This is great, but I wish they…’. If you have great answers to that, don’t ask ‘how do we make something as good as this?’ but say ‘how do we make something 10X better than any of these?” That’s the bar that’s been set because it’s so competitive to try to rank for terms today.”