While new tools are being tested by YouTube

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And Twitter to make the reach of podcasts broader, Spotify has been investing in audiobooks, seeking to cope with the exponential growth of the industry with a whopping 60% growth in consumption among young Americans (between 13 to 45), and even embracing video and games. So, who wins in this battle? The answer is us: listeners, brands and creators All these new features could be a great opportunity for new creators and marketers that want to reach their target audience without having to battle with the giants of Podcasting.


The younger generation is shifting their search behavior to platforms of quick information email list france like TikTok, which is the exact opposite of a podcast. But Youtube also thought of that and is planning to roll out audio mechanics, which creators would be able to integrate and reach a fresh new audience. The new podcasting homepages would also be of great interest to the new creators, since it allows more visibility to people searching for podcasts, potentializing the audience reach and growth, making smaller podcasters visible to the greater public.



Wrapping it up, the podcast industry is a very diverse and interesting investment for aspiring creators, and its exponential growth only exposes the infinite possibilities that can be explored in it. The new world for podcasting has proven itself to be the future for all audiences and the new tools being launched are proof of the opportunities that are to come — and you don’t want to be left out, right? And, if you want to continue to be updated with Marketing Trends, I strongly suggest that you subscribe to The Beat, Rock Content’s interactive newsletter.