However, it is essential to monitor what happens after your campaign or work is launched on the radio. Managing this reach will make all the difference in valuing your investment.
Audiency has emerged on the market to help agencies and marketing managers gain a better understanding of advertising. It is the intelligence of data broadcast on radio stations in the palm of your hand whenever you want or need it. The tool is simple and intuitive, and the entire process is carried out in just a few steps, with full support from the support team. Through an account, with a login and password, for example, you can control an entire campaign.
“We register the broadcasters, distribute the material new zealand girls whatsapp number implement everything in the system and also monitor everything in real time for our clients, all the broadcasts of the material (of the spots), so that the (PI) advertisement is broadcast on the radio, as contracted”, explains Alan Kercher, from Audiency.
The monitoring dashboard allows advertising or music to be monitored proactively, as well as helping to identify problems at the exact moment they occur.
Music sector: radio advertising or musical performances ?
All the benefits listed are also valid for the music sector, where artists will be able to monitor the performance of their songs and manage their reach through reports by station, by hit, by period or region, for example.
Precisely because it works in real time, the platform collects, processes and stores data that allows for a complete analysis of everything that is broadcast on all radio stations in Brazil and in 18 other countries. Do you want to know where your song is playing now? Do you want to check if it was played yesterday?
Likewise, the music industry must be seen as a business and, as such, must also work based on indicators. Monitoring radio advertising (or plays) is essential to scaling any artistic career.
The main objective of the platform is to guarantee and make available to the client data that allows for clear and intelligent analysis, that is, to ensure decision-making for the strategic planning of offline media (radio) in an increasingly assertive manner.
In the case of advertising agencies, for example, the tool allows you to serve multiple clients simultaneously, all controlled with a login and password, generating separate reports for each campaign and exportable in PDF/CSV. What's really cool is being able to apply filters and have access to the data you need whenever you want.
Analyze your radio advertising for free
Get to know the platform and be amazed. In the advertising area, we offer a trial for a specific period (to be agreed upon according to the campaign), so that you can learn about all the benefits of the tool and how it works with broadcasters.
Along the same lines, in the music segment, the trial period is 7 days. Simply register and request the free trial, enjoying all the benefits of the tool. And the best part is that the trial is with your music. First, you upload your music to the system. After that, you just need to follow all the details in the dashboard's management reports.
Do you want to monitor your radio performance in real time? Then sign up now or request assistance from one of our consultants .