And that they’re dialed in, and tuned in and they’re of course practicing best email list providers in germany practices of reaching out to people that comment and are actually engaging, supporting the engagement of that content with their audience, yeah. Peçanha: That also helps with the relationship with the writer because it’s recognition right. Say ‘hey yeah that’s my work out there.’ Byron: That’s right Peçanha: And it’s signed by me, right? And then I mean very important. That’s very important for creative people. Byron: Exactly right. Now, don’t get me started on talking about NFTs and how that could fit in with Peçanha: Oh, that’s huge.

Byron: But there is an opportunity in the future for, as Mark Cuban says, for books, to records, to music, to everything to be on the blockchain, right, and to have an author. Much like, all of the products that you use in your house can be on a blockchain digitally. So, if your tile breaks in ten years you can go to the blockchain and say ‘what tile company did we use?’ So digital assets are here. We all know that, and I do believe that in the future of raw content you know we’ll be having this discussion about putting quality content in the blockchain as an asset that will become a very interesting conversation.