06% average engagement per impressions rate for pages between 50-100k followers). Create france companies email list meaningful content for your audience With this data, you can create a successful content strategy for LinkedIn, but you should not exaggerate or create engagement-baiting content. Recently, LinkedIn also updated its feed algorithm to downrank this kind of content. Since the channel is facing a constant increase in activity by users, it was only natural that some “growth hackers” would try to take advantage of overposting engaging types of content, especially polls. And here’s what LinkedIn says about this kind of action: “We’ve seen a number of posts that expressly ask or encourage the community to engage with content via likes or reactions – posted with the exclusive intent of boosting reach on the platform.
We’ve heard this type of content can be misleading and frustrating for some of you. We won’t be promoting this type of content and we encourage everyone in the community to focus on delivering reliable, credible, and authentic content.” Since LinkedIn is one of the best social channels for organic strategies and it’s having record levels of engagement, every brand and influencer must have this channel on their radar. But, how can we as marketers surf that engagement wave? Understanding what the audience wants and giving it to them.