n types of marketing goals, and as the name suggests, they are about increasing the number of products or services sold. Brand awareness goals focus on spreading the word about a company taiwan cell phone number and its products, such as through mobile marketing . Customer loyalty goals typically involve building lasting relationships with a selected target group, increasing engagement, and promoting repeat purchases.
On the other hand, the goals of marketing activities concerning market position are intended to increase the company's share in the market, beat the competition or become a leader in a specific segment. These may be, for example, the goals of territorial marketing , which is based on meeting the needs of residents of a given region.
Marketing Core Goals - The Most Important KPIs You Need to Know
Once the main marketing goals of the company have been selected, for example from those listed above, they need to be further defined. Various KPIs (Key Performance Indicators) will help with this. The mere desire for more sales or brand awareness is too general.
For the purpose of increasing sales, such metrics as total sales, average transaction value or conversion rate may be key. When it comes to increasing brand awareness, it is worth paying attention to reach, i.e. the number of people who saw the brand (e.g. through advertising on social media), and the average number of times it was visible to a single recipient.
If the marketing goals include building customer loyalty, metrics such as repeat purchase rate, customer satisfaction (CSAT) or Net Promoter Score (NPS) can be helpful. Professional NPS surveys can be conducted remotely, for example through mProfi. If the company wants to focus its intentions on gaining a dominant position in the market, it is worth looking at, among others, market share, growth rate and the number of new customers.
Examples of marketing goals
Marketing functions take on various forms, and their nature depends on the specifics of the field in which the company operates. Consider, for example, the goals of political marketing . These are primarily building awareness of the candidate, creating a positive image of the candidate, and increasing voter engagement.
What makes sales-supporting marketing activities so