On the other hand, the PDCA cycle (Plan-Do-Check-Act) is a quality management method dating back to 1950 , used for the continuous improvement of processes, products and services. It presents a systematic and cyclical approach that allows organizations to detect problems, establish solutions, control processes as well as improve them, maximize productivity and minimize risks.
PDCA cycle applicable to Marketing Cloud
Was Marketing Cloud designed with this methodology in mind?
Not really, however, its modular and data-driven design philippine phone number naturally aligns with quality management principles . The ability to continuously track, analyze results, and make adjustments is critical to both effective marketing and quality management.
PDCA presents 4 phases , let's see the association:
1. Plan (Plan)
The goal is to identify the problem or improvement, set goals, and develop an action plan to achieve them . In this phase, marketing objectives are set, market segments are identified, and campaigns are designed. Marketing Cloud enables you to collect and analyze customer data, facilitating accurate segmentation and customization of strategies .
2. Do (To do)
In this phase, the plan is implemented to test its effectiveness . Marketing Cloud facilitates the execution of multi-channel campaigns, from email to social media advertising, allowing for a fluid and coordinated execution , i.e. sending personalized emails and launching ads on social media, ensuring that the message reaches the right audience.
3. Check
This step aims to evaluate the results and compare them to the established objectives , analyzing what worked and what didn't, which involves measuring the performance of the campaign. Marketing Cloud offers analytical tools that allow you to monitor key metrics , such as open rates, clicks, and conversions.
At the end of the campaign, the company can review the reports generated by Marketing Cloud, analyze the performance and the established conversion rate , according to its needs or the particularities of the product or service. Thus, if it is lower or not than the expected percentage, it is verified that certain segments responded as expected or that they did not.
4. Act (Act)
The final stage of the cycle is decision-making based on evaluation : if the plan was successful, it should continue to be implemented; if possible improvements were identified or if it was not successful, adjustments should be made or new tactics developed. Marketing Cloud allows you to make changes quickly and test new campaigns . You can modify the content of the emails to be sent, the design or segmentation and launch a new campaign, making sure to apply the lessons learned.