Using step emails can make a strong appeal to customers

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In this case, if there are 5,000 first-time buyers, the number of F2 converts is expected to be 1,250. Why not measure your company's customer satisfaction with a survey? Why not measure your company's customer satisfaction with a survey? [Includes a TODO list!] We will explain the objectives, hypothesis building, and research item design required before conducting a questionnaire survey. Download PDF Why F2 conversion is important Why F2 conversion is important There are three reasons why F2 conversion is important: To reduce advertising costs Increased profits through repeat customers Because the "transition rate" improves from F3 onwards To reduce advertising costs By converting first-time buyers into F2 buyers, you can reduce advertising costs.


As the " 1:5 rule " states, it costs five times as much italy telegram database to acquire a new customer as it does to turn an existing customer into a repeat customer. The cost of acquiring new customers is high because advertising is required to raise awareness of your company's products and services. On the other hand, F2 conversion targets customers who are already aware of your company, so if your F2 conversion measures are successful, you can expect to make profits at low cost.


Increased profits through repeat customers If a customer only makes a one-time purchase, you will not be able to recover the cost of acquiring a new customer. If you can convert new customers to F2, it will be easier to increase your profit margin. This is because the more F2 customers you convert, the higher the customer's " LTV (life time value) " will be, and the more profit you can make from each customer. Because the "transition rate" improves from F3 onwards Customers who have converted to F2 tend to have a higher "conversion rate" to F3 and F4.