However, more e-commerce businesses mean more competition. Therefore, businesses must be able to use effective marketing tactics to stay ahead of the competition despite a cutthroat attitude. outdoor market .
In this article, I will walk you through practical tips that will phone number user finder philippines eCommerce entrepreneurs succeed beyond their wildest dreams. It will also include online marketing tools to help brands stay relevant and engage users.
Let's get started.
1. Create a referral marketing program
Think back to the last time you shopped at a new e-commerce site. We bet recommendations from friends or family influenced your purchase. Since they are the ones you trust the most, their words will easily persuade you.
In fact, one study found that shoppers are 50x more likely to buy a product if it’s recommended by loved ones. What’s more, customers gained through word of mouth are likely to spend 200% more than the average customer and make twice as many referrals.
While word-of-mouth marketing happens organically, online businesses can encourage customers to recommend their brand through a referral program. This works by incentivizing current customers or brand advocates through giveaways, prizes, and discounts.
Brand advocates already have experience using your product. Therefore, they are effective brand ambassadors for your business.
For example, Driftaway, a coffee subscription service, allows customers to earn 200 Driftaway points (worth $20) for every friend who signs up. Meanwhile, friends also receive a free kit as an incentive to sign up for their service.
e-commerce market
Source: coffee adrift
How to create your own referral program? Apps like ReferralCandy allow online entrepreneurs to start their own referral program in a matter of minutes. After creating an account and choosing incentives, the app can automate the referral process.
2. Offer customers useful content, not promotions.
In addition to promoting your new products, provide consumers with relevant content. Most customers will interact with your business through emails, blog posts, social media posts, and other promotions. However, they will only pay attention to marketing content that they find useful.
To start, you need to determine what information your target audience needs.