You can not put the testimonials here and put them only in the next section that I indicate for that purpose.
Or don't put them if you don't have them, they are not essential.
Of course, if you don't have real testimonials, don't make them up.
Testimonials are increasingly abused and anyone can make them up, which is why they are not decisive for sales and if you make them up you can lose credibility.
Video testimonials work in certain cases, such as high-priced products or services, where you need to generate a lot of trust with your buyer.
In this case, the user likes to see the experience of other customers, as we will see in the examples.
What you do have to keep in mind is that if you put testimonials on your page to sell, it has to be in a strategic way.
Everything on your sales page has to have a reason, everything has to be part of a strategy.
If you do include it, make sure that this testimony shows a benefit, a problem solved or a need covered.
This way, your potential client will feel more identified.
For example: “Friendly and approachable treatment. After the course I learned to sell . ”
That doesn't show anything that the potential customer can relate to.
However, if the message is:
“I couldn't sell, no matter how many foolproof techniques I tried from the best gurus, I couldn't do it.
“Once I discovered how to define my buyer persona, how to know who I was selling to, who I was talking to, and all in a simple way, I was able to start speaking directly to my client, and selling my product in a way I never imagined.”
This testimonial is much more effective, it can make your potential client feel identified and understand that your product can help them just as you previously helped others with their problem.
Yes, this testimonial on your sales page helps the sale.
On the other hand, in this first section of testimonials, I recommend you pu philippines telephone number t one or two.
Just before the first call to action, which comes next, a powerful testimonial, showing a real case, a benefit that the client can identify with, can help you convert.
You will see it better in the examples section.
It's not decisive, but it can help you sell in this first call to action.
6.- Call to action
This is the first call to action on our sales page.
Here I will explain everything that I consider important and then you will only have to replicate it in the following call to action sections.
It's simple.
This section is where you ask your customer to buy from you using a button.
This is a very important section of the sales page, where your client has to take action and give you their money in exchange for your product or service.
A large button with a clear call to action is enough.