Using a Marketing Automation tool is essential for businesses focused on growth strategies. However, how can you integrate Marketing and Sales, ensuring a smooth process from the moment a visitor is attracted to the moment they are converted into sales?
If you follow the OUTMarketing blog, you will be aware of saudi arabia companies email list the importance of choosing a Marketing Automation tool in your digital strategy. Through the tool, you can track the entire Customer journey and understand how they interact with your IT company. However, you can go further and boost sales opportunities by integrating the Marketing tool with the CRM (Consumer Relationship Management) platform.
In this article, we will reveal some of the benefits of integrating the two tools and ensuring the best results for your IT company.
The advantages of integrating the Marketing Automation tool with CRM
Agile Operation
Lead Qualification
Specialized Salespeople
The advantages of integrating the Marketing Automation tool with CRM
Integration between different platforms, whether Digital Marketing or Sales, allows IT companies to create more robust processes, more complex data analyses and a better decision-making capacity in future actions. Marketing Automation and CRM tools can be considered partners for your company, as they offer complementary features for your digital strategy.
Agile Operation
In such a competitive market, every second lost can mean lost business opportunities. While CRM records all interactions between a salesperson and a potential customer and gathers the data in one place, it is important to remember that the lead's interaction with your company began long before this contact.
As we know, according to Resultados Digitais, 60% of the purchasing process is completed before contact with the Sales team . Therefore, by integrating the Marketing Automation tool with the CRM, the sales team will have access to a complete profile of the Lead, which will allow them to understand their interests, questions and interactions with the website. This way, the first contact will be more valuable, allowing the salesperson to act quickly and accurately.
Lead Qualification
The Inbound Marketing methodology reveals the behavior of a Lead in your IT company's Buying Journey. The journey from the moment of the first visit to the purchase is long. From Visitor to Lead, then qualification by Marketing (MQL), by Sales (SQL), development of an Opportunity and the conclusion of the sale. After all, we are talking about the B2B market, where the sales process is typically long and complex.
By integrating the two tools, you can create triggers that pass leads from the Marketing team to Sales in a fully automated manner. This means you can shorten the sales cycle, reduce the time spent on manual actions, and create a scalable and predictable growth structure for your IT company.