Yet, many companies focus mainly on the contact acquisition phase without evaluating strategies that reactivate inactive customers and increase their individual value over time (Customer Lifetime Value - CLV).
In the following lines we will see how to do denmark number for whatsapp retention marketing also through email marketing and automation strategies.
The "startup" phenomenon has exploded in recent years and, in the logic of those who start with an acceleration supported by external investors, it is normal to think that growth must be explosive.
However, growth hacking practices and the use of professional figures such as the “growth manager” have become widespread , and are also employed in already established businesses or in medium-small businesses.
A growth strategy, generally, always requires budget investment compared to a retention strategy (= conservation) which may not even require it.
Taking care of existing users, keeping them active and leading them to transform into customers and then into repeat purchases certainly requires time and attention, but in the long run it can guarantee more lasting results than activities aimed at expansion that are not followed by any retention activity.
Frequency and recency
Frequency and Recency Reports in Google Analytics
As an email marketing consultant, I often find myself analyzing fairly large databases, perhaps more than eight or ten years old, and discovering that less than a third of the contacts still interact with the emails sent .