The Gucci Vault Gucci also created its own

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Server on Discord as a part of a NFT strategy. Recently, the luxury brand shared an invite to its Discord server via Twitter. And, since we’re talking about an exclusive brand, there’s nothing better than creating exclusive experiences for its community. The first 20,000 members would gain special roles and the ability to access NFT-focused channels. In two days, it had more than 28,000 members. Due to this successful case, Kering, Gucci’s parent company, opened an opportunity for a professional to manage its Discord server and presence.


Jack in the Box’s Comic-con Afterparty Last year, Comic-Con had its second virtual edition download free usa email database due to COVID-19, and that made brands look to engage with their audience through the proper channels. The San Diego-based fast-food chain chose Discord to do so, and what a great choice. With its new “Jack’s Late Night Discord” server, the brand saw 7,664 users interacting across a weekend, with more than 27,000 messages. Watch this spaceon Sunday! On 7/25 @ 6pm PST I’m throwing a late night after party with giveaways, live drawings, and a performance by @TheAquabats! I’m giving away Funkos during the whole weekend, too.



Join now —ck in the Box’s strategy also included a virtual concert with a superhero-themed band, The Aquabats, interactive channels dedicated to Funko Pop figures, the Marvel Cinematic Universe, and the DC Universes. “We wanted to ensure Jack in the Box was taking an authentic approach to its own late night and building equity with gamers and comic book fans with a culture first approach,” said Ryan Ostrom, Jack in the Box’s CMO, via emailed comments.