Want to dig a little deeper into the subject of marketing automation? I invite you to discover our article The 9 favorite scenarios of our customers . You will certainly find the inspiration you are kuwait phone number looking for, as well as top examples!
Want to take the strategy even further?
I cannot recommend enough that you download our 2024 Logbook. Month by month, we have detailed numerous ideas for activities, scenarios and data collection to implement.
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3. Analyze and optimize your customer journey
The customer journey is at the heart of any successful e-commerce marketing strategy. And if there’s ever been a time to make sure it’s squared away, it’s as the year approaches, right?
Indeed, this journey is not just a series of interactions, but represents a complete lifecycle that you must understand, monitor, and constantly optimize to maximize the value of each customer.
The Customer Lifecycle Prism
The customer lifecycle is made up of several key stages: acquisition, conversion, retention, reactivation and recommendation. Each of these stages represents an opportunity to strengthen the relationship with your customers and increase their long-term value. How about we dive back into it a bit?