You don't even have to go to fiction to find this type of character, you just have to look on the internet. For example, and for those of us who like marketing and business, we always come across the mention of one of these villains, which turns out to be, rather, one of those taboo subjects and practices that are not very advisable, such as Black Hat SEO .
A matter that many view with caution, distrust and unfounded italy number for whatsapp fear, due to the lack of knowledge regarding the subject. Mystery is the main ingredient that increases fear.
Luckily, that is what we are here for in this article, to find out what this villain is all about, which we call here: the feared positioning strategy .
What is Black Hat SEO?
Black Hat SEO has been defined as the positioning technique that is achieved by deceiving search engines, whether they are Google, Yahoo, Bing or others.
How does deception succeed?
Some of the techniques used by Black Hat SEO are:
The challenge of rules and guidelines proposed by search engines.
Interruption of user navigation
The clutter and words that make no sense to people
These and more reasons were why search engines began to penalize these practices.
If there is Black Hat SEO, is there White Hat SEO?
Every good villain needs an opposite to be able to define himself as such. Therefore, there is such a thing as White Hat SEO.
This idea of calling SEO techniques black or white comes from the idea of cowboy movies where the good guys wore white hats and the bad guys wore black hats.
With this we could conclude that White Hat SEO is good and Black Hat SEO is bad. But wait a minute! First, it is very delicate to say it in such a way and second, it is not entirely true.