WebCEO is another cool tool that analyzes around 30 competing URLs for your email lists uk target search queries and suggests what needs to be added for your content to catch up with your competitors: I’ve also done a very detailed guide on identifying and refreshing your old content with many more tips and tricks, and here are even more tips on conducting a content audit. Next, republish your refreshed content with a new date to push that article back to the top of your blog’s archive.
t, it’s especially important to time those content updates with the upcoming holiday or season. Depending on those keywords (i.e. their relevancy and search volume), you may want to make that page more evergreen and prevent it from ever getting lost in your blog’s archives. Internal linking is one way to do that. You can link to that page from relevant static landing pages that always remain at the same level in the site structure.