Previously, companies were forced to make large investments to advertise in traditional media, such as radio, newspapers, TV, billboards and pamphlets, as these were the only ways for someone to see or discover the offer of a product or service.
Today, people are exposed to many more media options, products and information channels. In this way, each saudi arabia number user “chooses” what they would like to see and is increasingly hostile to unexpected ads.
The internet has also gained consumer trust, that is, people have increasingly trusted the internet when making a purchasing decision, whether to search for information, compare prices, consult other users' opinions or check recommendations from online friends.
This generates a “law of permission”, that is, an advertisement only has real value for the target audience when it is relevant and accepted by them.
of practicing Digital Marketing actions.
1. It is measurable
With Results Marketing, it is possible to calculate CAC (Customer Acquisition Cost) and ROI (Return on Investment) easily and use this data to build new campaigns.
We were also able to measure the results of each campaign in detail and know what worked and then invest only in the actions that give the best return.
2. It is segmentable
Dividing Leads according to their level of interest and promoting actions with a much greater focus is another difference in this type of Marketing.
Furthermore, it is possible to interact only with the public that is interested in purchasing your service or product.
This characteristic makes Digital Marketing a much more accurate strategy than traditional Marketing.
3. Allows free attraction
Potential customers are exponentially attracted to the company's website through organic Google searches, emails, or social media ads. This increases the likelihood of a purchase.
4. Generates audience
Producing relevant content creates the possibility of building a base of emails, followers or subscribers. Over time, these contacts become a product of enormous importance to the company.
5. It has great value for money
With the combination of the above characteristics and the low cost of investing in the internet, compared to traditional media, we can say that the cost-benefit of Digital Marketing is incomparable to traditional marketing.
How to apply Digital Marketing actions?
We at Flow Digital have a team ready to help you achieve your goals with a personalized and objective Digital Marketing strategy, focused on results. Come be part of our successful group !