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Mobile messaging, as it is at your customers’ and prospects’ fingertips and a tool they use on a daily basis, is a great way to strengthen your relationships with your customers, build loyalty, and boost your sales. Through this channel, you can offer them a memorable and personalized experience. In this article, we will guide you with campaign ideas and strategies to boost your customer interactions during different major moments throughout the year.
Private sales and sale periods
Throughout the year, you can highlight your special offers during these crucial periods such as private sales and sales. Attract the attention of your customers and prospects during these occasions thanks to RCS (for rich communication services).
Capitalizing on RCS to boost conversions
RCS is the ideal format to boost redirects and conversions thanks to its enriched content directly in your recipients' text messages.
GOAL - BF
The example above shows a campaign using RCS as the primary medium, and SMS as a fallback if the recipient’s device doesn’t support this protocol. As you can see, the Android experience is more impactful, not only because it allows you to concretely illustrate the content of the offer, but also because it offers clear and visual call-to-action (CTA) buttons, pushing the prospect to click.
On the other hand, the SMS that will be displayed on older Android devices or those using iOS is limited in its multimedia content, the number of characters available, and customization.
Offer fun and premium mechanics
For private sales, it is also interesting to create a premium, fun and interactive customer experience to play on the exclusivity of the offer. The world of marketing is very competitive, so you want to distinguish yourself from your competitors not only in your offers, but also in the way you present them. The interactivity and dynamism of RichSMS content can help you achieve these goals.
This example of a RichSMS message sent by Clarins evolves on several levels. It takes the form of postal mail, playing on the gap between this very digital content (received directly in the recipients' text messages!) and the formal side of a paper invitation. This Premium side reinforces the exclusivity aspect of the offer, which seems only intended for a happy few.
In addition, the offer carousel allows, still from this same message, poland number for whatsapp to discover the different products highlighted by the brand. The CTAs are clear and easy to click, an essential point to keep in mind when designing campaigns for mobile devices.
Black Friday
Another major commercial event, Black Friday is another event where competition on marketing channels is tough. Here again, RichSMS allows you to stand out from the crowd.
Some key figures:
Black Friday key figures
In the example above, the animated countdown is the perfect RichSMS mechanic to generate curiosity and engagement from customers. Adding this countdown to the landing page creates a sense of urgency, which encourages customers to act quickly so as not to miss out on Black Friday deals.
AB testing channels to boost conversions
RCS is the most efficient format to boost redirects to your site as well as conversions. The enriched content available directly in messaging (GIF, image, video) allows you to gain visibility and captivate customers. The customer journey is also optimized thanks to the CTAs visible upon receipt of the message.
Inspire your customers with a moodboard
Providing a premium interactive experience to your customers also allows them to discover some of your Black Friday selection. By inspiring your customers, you can differentiate yourself from the competition by grabbing their attention.