How to Build a Sales Pipeline?
The pipeline should enable you to achieve the following goals:
Highlight growth opportunities
Simplify the process of identifying missed opportunities
Let sales reps guess what's next
Helping leaders forecast revenue, plan for long-term growth, and take strategic action
Below we will share a comprehensive step-by-step guide on creating a pipeline.
Research Your Audience
Depending on your industry and product, you may want to learn about the following characteristics of your target audience:
These statistics should allow you to identify your customers’ pain points and find ways to fix them.
Instead of relying on your instincts, you should use the following ways to gather facts and figures:
Your CRM . There you need to store detailed saudi arabia mobile number owner name information about all your customers and prospects.
Google Analytics. You must enable the Demographics and Interests report to find out who visits your website.
Customer service representatives. These professionals talk to consumers every day. They can explain their struggles to you and give you tips on solutions that might interest them.
Customer surveys. You can ask your customers questions directly. You can do this on your website, by email or on social media. It makes sense to conduct a new survey once a year to update the information.
Social media insights. All major social media platforms should give you access to basic demographic information about the users who engage with you.
The better you know your audience, the more accurately you can target your products to them.
Create Consumer Personas
To create a persona, you need to identify the most common characteristics of your target customer and combine them to create a cohesive portrait. Here’s an example of what your consumer persona description might look like: a fictional man named Ben, 35 years old. He’s single and has two dogs. Ben works as a fitness instructor for a large chain of fitness clubs. He learned about your business from his regular customers who buy your products. Ben decided to try your products because he’s committed to a healthy lifestyle and loves seasonal sales. He buys your products for himself and is the only one making purchasing decisions. He prefers products in the middle price range. You should create a consumer persona for each major group in your audience and target your marketing efforts to them based on their characteristics.