Advantages of investing in paid advertising
First of all, it is important to understand some of the main advantages of investing in paid advertising:
1 – Increase visibility and attract potential customers , even in the early stages.
2 – Boost your Inbound Marketing strategy through segmentation thailand telegram viral criteria, available on both platforms. This way, you can target campaigns to specific personas , regardless of the stage of the marketing funnel they are at.
3 – Shorten the sales cycle, through well-constructed ads, with targeted communication, which help the lead to advance faster through the marketing funnel and complete the purchase.
Facebook Ads or Google Adwords – where should you invest?
Google Adwords
It is ideal for attracting qualified leads at more advanced stages of the marketing funnel, i.e., closer to the purchase. For this purpose, campaigns carried out on the Search Network are those that produce the best results.
In this type of campaign, the ad is displayed at the exact moment when the potential customer is actively searching for something, which guarantees higher response and conversion rates. This type of ad can direct to a website, a landing page or a page on social media. The campaign is based on the choice of a keyword and when a search is made for that keyword, the ad appears in the top positions, along with the organic search results. The cost is per click, that is, you only pay when someone actually clicks on the ad. In addition to generating leads that can more easily become customers, it is a great platform for remarketing actions.
Google Adwords is a well-established tool in the market, with a huge reach. The largest search engine on the internet, Google, receives more than 40,000 searches per second and 180 billion searches per month. With Google Adwords, there are more than 2.6 billion monthly searches displayed by advertisers, which generates a potential reach of 90% worldwide.
Facebook Ads
It is ideal for attracting potential customers in the early stages of the sales funnel, that is, at a time when they may not yet have shown interest in your brand, product or service.
In this type of campaign, it is possible to create ads using a high level of segmentation, thanks to the information provided by users in their personal profiles. The cost is per number of views (CPM) or per click (CPC). In terms of creativity, images and texts are allowed that can be redirected to a website or a fan page of the company. In this way, through Facebook Ads, it is possible to create a relationship of trust with the potential customer, which will be developed over time, and which will allow your brand to be top of mind at the time of the purchase decision.
Facebook has more than 1.28 billion monthly active users and reaches more than 1 trillion monthly views, which generates a potential reach of around 43.8%.
In short, Google Adwords is a good option for attracting qualified leads, as it allows you to communicate with those who are actively looking for what you have to sell. In turn, Facebook Ads allows you to create notoriety in the market, through medium/long-term engagement with a segmented audience.