Go through your website and check all is working by clicking on all links to be sure you don’t encounter any 404s. Test out all forms by submitting a test submission. Check to see what page or message a prospect gets when they fill out a form – is it providing the ideal client experience? Also, be sure to click on all buttons to ensure they are displaying properly, linking to the right resources/pages, and functioning. It’s also a good opportunity to review images, videos, plugins and ensure everything is displaying/working as expected.
It’s common for issues to crop up on a website, but if it’s looking like more things are broken than not broken, it’s likely time for a B2B web design or more specifically a web redesign. Request a web design review by Rebel Websites to help you find these issues and build a new website.
Evaluate Website Leads from Past Six Months
Improving lead generation is a major objective for most B2B website saudi arabia cell phone number redesigns. In order to work on improving leads generated by your website, you need a clear picture of the types of leads currently being generated. We suggest pulling all website leads from the past 3 to 6 months (depending on how many you generate each month) and reviewing them with your sales team or by looking them up in your sales database.
Make notes on each lead including whether it was a qualified lead, went to a proposal/quote state, if it was won/lost/closed, and the dollar amount of the quote/deal. If you have Google Analytics or lead tracking software, take a look at the last touch attribution for each lead. Was it a Google Organic Search lead, a Referral, a lead from a Google Ad, etc. This takes a bit of work to complete but can give you an accurate read on the types and quality of leads your website is generating. It also gives insight into the sales process for handling inbound website leads.
If the leads are lackluster or are quality but not enough volume, a website redesign will often help to improve lead generation.
Is It Time for a B2B Website Refresh?