If there are weaknesses, is there a way in which you can exploit

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You not only need to research your customers but also your competitors. What is it that they are working on? Are they planning a new product or service, and if they are, is it a viable one? This can help you decide whether or not expanding into a new area is going to be profitable for your company. You need to assess the strengths and weaknesses of your competitors.


If there are weaknesses, is there a way in which you can exploit them to your own advantage? Maybe there are ways in which you can differentiate your product/service from theirs. Perhaps you uk email lists could undertake ethnographic analysis in order to see if your product/service could be aimed at a specific sector of the population. Around the Web Sponsored The Close Relationship Between Stress and Sleep The Close Relationship Between Stress and Sleep However, simply assessing your customers and competitors is not enough.




You need to have an overall understanding of the whole market and the potential of any new development. If not, you could fool yourself into believing that making a few thousand (million?) pounds a year more is as much as you can do, when in fact the potential could be considerably greater. A market research company can help you to see the overall picture and move away from limited thinking.