If there is one thing that has made online advertising more successful than traditional advertising in recent years, it has been thanks to the accurate measurement of behavioral data by webmasters.
By obtaining this data with tools such as Google Analytics, we can determine which sections of our website are the most successful or on which pages the user spends the most time.
However, this data collection, as useful and telegram group philippines complete as it may be, does not provide us with all the information necessary to make a website completely profitable.
In other words, this data produces a gap in the information received, since we do not have sufficient data to establish correct behaviour patterns.
This gap in understanding our reader's behavior patterns is solved with the famous heat maps.
Thanks to this type of tool, we can have information from numerous data that will clarify a little more the behavior of the user who visits our website and, based on them, determine a series of conclusions that improve the user experience and the CRO.
If you are curious about this topic, be sure to read this post, as I am sure that once you try what these heat maps are capable of, you will not stop using them.
What is a heat map?
A heat map is an online tool that allows us to obtain data about user behavior on our website.
Thanks to this tool we can learn important data about user behavior such as:
Where the user moves the mouse on our website.
Where the user has clicked within our website.