Performance measurement and results analysis to usa phone number list ensure the effectiveness of social media strategies, companies must measure performance and analyze results periodically. Key performance indicators (kpis) can also be used, such as: engagement rate : measures the extent to which the audience interacts with the content. eflects the growth of your follower base.
Conversion rate : the percentage of people who took action (such as making a purchase) after seeing an ad. Return on investment (roi) : a measure of the financial return generated by social media campaigns compared to costs. Using influencer marketing influencer marketing can be an effective strategy to reach new audiences and increase sales.