registration on the platform,
joining the regular customer club,
downloading an e-book or other type of bonus offered to the user in exchange for sharing their contact details.
The essence of drip marketing is regularity, as well as personalization and automation. It might seem that automation and personalization are mutually exclusive, but in reality they can usa telegram accounts complement each other very well.
Available tools allow you to automatically respond to recipient actions by sending messages tailored to those specific actions, which at the same time contain direct references to the recipient. An example would be a message sent to a customer who added products to the basket but did not complete the transaction.
It can be fully automated and at the same time it will be personalized, for example by indicating specific products that a given person has viewed and addressing them by name.
Fast, easy and cheap SMS and email marketing campaigns are within your reach.
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Applications of drip marketing
Drip marketing can be used in many ways, regardless of the size of the business and industry – the only limitation is the creativity of the company and its processing capacity. In practice, however, there are several solutions that are most common.
Drip marketing is often used to communicate with new recipients in order to systematize the process of initially building a bond with the brand and ensure that they do not quickly forget about it. It also fits perfectly into all kinds of activation and reminder campaigns (e.g. for the aforementioned "abandoned carts" in online stores) and educational ones.
For example, if we offer a product from the SaaS category, it would be good practice to regularly send tutorials with increasing levels of advancement to newly registered users. This will allow the recipient to familiarize themselves with the tool's subsequent functionalities at a reasonable pace and gradually increase their competences.