Here are the most effective digital methods for generating quality B2B leads:
Summary
#1 Good old email
According to Emma, 59% of marketers consider email to be their best way to generate revenue. Okay, so if you have someone on your subscriber list, they’re already considered a lead, but email is vital to determining (along with a good CRM and lead scoring tool) whether that lead will actually generate revenue for your business. Content brings the volume, email taiwan phone number helps you select the leads with the most potential.
On the other hand, you can use cold email to generate leads in B2B. If everything is done correctly (including personalizing your messages and not spamming people), email can be a great lead generation channel.
Have you ever placed your own unsolicited emails next to a handful of emails that landed in your own inbox? Do they all look the same?
This is a very common trap that sales and marketing teams fall into and end up creating a bland mix of the different examples found on Google where the message is unclear.
Don’t be afraid to be different. Even if it’s unusual. Focus on empathy, humor, and personalization. Your goal should be to avoid your prospect feeling automated at all costs. You need to create an emotion in your prospect that will make them want to respond to you.
#2 High-quality Content Marketing (e-books, white papers and webinars)
Content can be great for B2B lead generation, but it comes with a number of pitfalls to avoid. A good content marketing strategy probably requires more investment than an email campaign in terms of planning, resources, and work.
Case studies, infographics, eBooks, and white papers can sometimes take months to put together. That’s if you factor in the time it takes to collect the data, analyze it, and then present all of your findings in a document that’s actually useful.
Not to mention webinars or webcasts !
The goal here is not to scare you, on the contrary, just spend a little more time planning this method. Ask yourself: "Would I give you my contact information for this?" Ask other people the same question.
And if you think that this seems too complex or that you don't have the necessary people internally, don't hesitate to contact external specialists who will be happy to support you on these subjects.
#3 Blogging better
Many businesses complain that their blog isn't generating enough leads. Either it's not getting enough traffic or it's getting traffic that's not converting into sales results.
Here is a somewhat useless, but necessary tip for you: