i.e. people who are looking for where to buy near their area, so if your product is targeted at the local market, you can rely on tools like Answer the Public .
It tells you exactly what questions users in a certain region are asking.
This will allow you to fill out your FAQ headers and thus directly (conversational) answer the questions your community is having.
You can also consider including colloquialisms from your area, as this would make it easier for the crawlers and Rankbrain to help you rank and be shown in search results.
Think about the words that are being used and that address some colloquialisms in your area.
Finally, don't forget to prioritize your organic CTR
Even though Google makes it increasingly difficult, new zealand business email list you must strive to provide valuable information to your user or prospect.
Google recently published an article explaining that it has made changes to featured snippets to create a more comprehensive version to address the poor user experience.
Over the past 2 years, we have seen that with the help of Search Console, our websites could look like this in search results.
At the time it was a boom and quickly we all began to find out how the heck this was done.
But now, Google has given us another challenge and the search results show something similar to an extension that Google itself has defined as multi-faceted featured snippets.
And this is because a term can have several interpretations.
These changes are relatively new and Google has not laid down the rules of the game regarding this latest change, however, considering the whole scenario and what is happening with Rankbrain, Hummingbird and the whole semantic search business, it is very likely that your website will be able to rank and appear in search results.