Cost per lead formula Cost of lead generation/Total number of leads per month = Cost per lead It’s easiest to think of the cost per lead formula in layers of detail. Note that “per month” can also uk business email database free be any time period—year, week, or day. Throughout this guide and in the spreadsheet CPL calculator, we use “per month” since most businesses report on metrics on a monthly basis.
So, according to how often your business reports on metrics, choose the appropriate time period for calculating your cost per lead. What is CPL? What does CPL mean? Cost per lead (CPL) is a marketing model where advertisers pay a set amount for each lead generated. A lead here is an individual who’s shown interest in your product or service. There are many ways someone could show that interest; they could visit your sales page, reach out via email, download your brochure, or engage with your brand’s social media posts.